下列哪种类型的酒店提供完善的服务和舒适的住宿环境，主要针对商务客人。（）A、豪华酒店B、高档酒店C、中档酒店D、经济型酒店

参考答案：B

参考答案：D

正确答案：
潜在进入者的进入威胁：经济型酒店的进入障碍比较低，投资收益率比较高，所以产业潜在进入者的威胁大。
供应商的讨价还价能力：许多经济型酒店都是批量进货，购买数量占供应商的销量的很大比例．而且为了降低成本，不接纳进口设备。而且很多酒店以租赁厂房、仓库或者办公楼的方式来开设酒店，其支付的租金水平远远低于市场上正常贸易的租金。这都体现了供应商的议价能力比较低。
购买商的讨价还价能力：经济型酒店品牌众多，且彼此之间的差异化程度很低，购买商的选择余地大。说明购买商议价能力强。
替代品的替代威胁：高星级酒店在淡季以较低的价格吸引顾客，社会旅馆、招待所也以较低的价格吸引了－大批收入不高的旅行者，说明替代产品的威胁高。
产业内现有企业的竞争：除了乙连锁酒店仍在坚持以自主投资的方式在国内发展门店以外，其他的酒店公司均把特许加盟作为发展的首要方式。面临的竞争压力比较大。经济型酒店品牌众多，且彼此之间的差异化程度很低。
【English Answers】
Threat from potential new entrants:re|atively low barrier for budget hotels entering, relatively high return on investment, so the threats from potential new entrants are high.Bargaining powerof suppliers:manybudget hotels purchase by batch, the purchase quantities accountforalargepercentageofquantities supplied, moreover in order to reduce the cost,the imported equipments would not be accepted.
In addition, many hotels has been set up by rentingfactoryplant, warehouseoroffice building, the rental paid is far lower than normal market level.It indicates that the bargaining power of the supplier is relatively low.
Bargaining power of customers: there are many brandsofbudgethotels, thedegreeof differentiation islow,customershavemore choices,whichindicatesthatthebargaining power of customers is high.
Threats from substitutes: hotels with high stars attract customers at tow price in off- peak period, social hotels and hostels also attract a large number of low salary passengers, which indicates that the threat from substitutes is high.
Competition between existing companies: Yi, a chain hotel, still make independent investments in development of domestic stores, other hotels focus more on franchising, and considered it as the primary way for development, which results incompetitivepressure.Therearelotsof economy hotel brands with low differentiation degree among each other.

参考答案：A

参考答案：C

正确答案：D
整体上观察荣欣酒店的折线图，会发现它只是在价格和周边交通方面具有优势，而配套设施、卫生情况、餐饮质量等均处于较低水平，因此A项推测它是一家火车站附近比较廉价的旅店是合理的。天诚酒店在服务态度和配套设施方面得到的满意度评价均为100%，其他软硬件条件水平也很高，只有价格标准一项评价较低，因此可以推断它是一家档次较高且收费偏贵的高档酒店，B项推测也是合理的。楚遇酒店的餐饮质量满意度为70%，天诚酒店为80%，C项说法正确。综合比较三家酒店，楚遇酒店的整体条件明显优于荣欣酒店，略低于天诚酒店，但楚遏酒店的价格标准却大大优于天诚酒店的标准，因此楚遇酒店才是性价比最高的一家。D项推测是不符合实际的，故本题答案为D。