Text 3 In his book The Tipping Point,Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are u

题目
Text 3 In his book The Tipping Point,Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well-connected.The idea is intuitively compelling,but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the"two step flow of communication":Information flows from the media to the influentials and from them to everyone else.Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials,those selected people will do most of the work for them.The theory also seems to explain the sudden and unexpected popularity of certain looks,brands,or neighborhoods.In many such cases,a cursory search for causes finds that some small group of people was wearing,promoting,or developing whatever it is before anyone else paid attention.Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends In their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.In fact,they don't seem to be required of all.The researchers'argument stems from a simple observing about social influence,with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media,not interpersonal,influence—even the most influential members of a population simply don't interact with that many others.Yet it is precisely these non-celebrity influentials who,according to the two-step-flow theory,are supposed to drive social epidemics by influencing their friends and colleagues directly.For a social epidemic to occur,however,each person so affected,must then influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant,for example,the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence,the researchers studied the dynamics of populations manipulating a number of variables relating of populations,manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced.Our work shows that the principal requirement for what we call"global cascades"–the widespread propagation of influence through networks–is the presence not of a few influentials but,rather,of a critical mass of easily influenced people.35.what is the essential element in the dynamics of social influence?

A.The eagerness to be accepted
B.The impulse to influence others
C.The readiness to be influenced
D.The inclination to rely on others
如果没有搜索结果或未解决您的问题,请直接 联系老师 获取答案。
相似问题和答案

第1题:

With a series of questions at the end of the text, the author _____.

[A] feels uncertain of what his own opinion is

[B] differentiates two conflicting views

[C] criticizes the Bush Administration

[D] argues for the US policy on Iraq


正确答案:C

本题考查写作目的。文章最后作者提问到,有这么多的利害关系在里面,媒体难道不应该关注吗?到底是谁愚蠢呢? 由上文可知,“这么多的利害关系”指的是“对国家和世界可能带来的不良影响”,“愚蠢”是在回应“新闻秘书长批评新闻界过多报道伊拉克问题是自寻烦恼的愚蠢行为”,显然,作者是在讽刺布什政府一意孤行地发动战争。因此[C]正确。

 

第2题:

The phrase" special sectors" (line l ,paragraph 7) most probably refers to

[ A] energy ,food and housing.

[ B] indexed programs.

[ C] social security and food stamps.

[ D] large corporations and labor settlements.


正确答案:A
44.A【精析】该题为释义题。第七段第一句“For the special sectors where the big shocks have occurred...”告诉我们,这些特殊行业已经受到了通货膨胀的巨大影响,而且根据第一段最后一句“There also have been tremendous shocks in energy, food and housing prices.making it worse.’:可以看出,能源、食品及住房价格已经发生了巨大震荡,这使得通货膨胀更加糟糕;综合以上两方面的因素,故选A

第3题:

A young man was getting ready to gradually from college, for many months he bad 36 a beautiful sports car in a dealer’s showroom, and 37 his father could well 38 it, he told him that was all he wanted.

On the morning of his gradation day his father called him into his own study and told him how 39 he was to have such a fine son. He handed his son a beautiful gift box. 40 but slightly disappointed, the young man 41 the box and found a lovely book, 42, he raised his voice at his father and said. ” 43 all your money you give me a book?” And rushed out of the house 44 the book in the study

He did not contact(联系)his father for a whole year 45 one day he saw in the strict an old man who looked like his father. He 46 he bad to go back home and see his father.

When he arrived at his father’s house, he was told that his father had been in hospital for a week. The moment he was about to 47 the hospital. he saw on the desk the 48 new book ,just as he had left it one 49 ago. he opened it and began to 50 the pages. suddenly, a car key 51 from an envelope taped behind the book ,it bad a lag(标签)with dealer’s name, the 52 dealer who had the sports car he bad 53 on the tag was the 54 of his graduation. and the 55 PAID IN FULL

36. A. expected. B. enjoyed. C. admired. D. owned


正确答案:C

第4题:

This text mainly discusses( )

[A] reasons to abolish the practice of tipping

[B] economic sense of tipping

[C]consumers' attitudes towards tipping

[D]tipping for good service


正确答案:A

第5题:

A Nobel Prize is considered by most people one of the highest international honors a person can receive. As you know, the prizes were started by a Swede called Alfred Nobel. Alfred Nobel was born in Stockholm, the capital of Sweden, and lived from 1833 to1896. Alfred Nobel was a chemist and inventor. He made two important inventions. And so he became very rich. Although he was rich, Nobel was not a happy man. He never married nor had children. Also, he was a sick man in a large part of his life. Nobel died at the age of sixty-three. When he died, he left a fund 基金) of $9,000, 000. The money was to be used in giving prizes to those who made outstanding achievements in physics, chemistry, medicine, literature and the promotion 促进)of world peace. The first Nobel Prizes were given on December 10th, 1901, five years after Nobel’s death. Many famous people from all over the world have been given Nobel Prizes for their achievements. Albert Einstein was one of them. Each Prize has three parts. The first part is a gold medal. Second, a winner of a Nobel Prize is given a diploma(证书)saying that he has been given the Prize. The third part of the prize is a large amount of money—about $40, 000. Often a Prize is given to just one person, but not always. Sometimes, a Prize is shared. It may be given to two or three people who have worked together. Sometimes a Prize is not given at all if there is no outstanding achievement. In 1972, for example, no Nobel Peace Prize was given. It is the Nobel Foundation in Stockholm that decides whether to give the Prize or not

1.Most people think that the Nobel Prize is __________ a person can receive.

A、 the highest honor in the world

B、 one of the highest international honors

C、 a higher honor than others

D、 as high as any other honor

2.Alfred Nobel who started the Nobel Prize was __________

A、 a rich, happy and lucky man

B、 a poor, unhappy and unlucky man

C、 a poor, but happy and lucky man

D、 a rich, unhappy and unlucky man

3.A Nobel Prize is made up of _________

A、 a gold medal and a large amount of money

B、 a gold medal and a diploma

C、 a gold medal and a diploma and a large amount of money

D、 a diploma and a large amount of money

4.A Nobel Prize is given to __________ each year.

A、 just one person

B、 one person

C、 not always one person

D、 three persons

5.When he died, Nobel left an amount of money __________

A、 to his wife and his children

B、 to the university he used to study in

C、 to his parents and his students

D、 to be spend on setting five prizes


参考答案:BDCCD

第6题:

A large part of the Iraqi people hold information about weapon hidings as _____

[A] fear-inspired

[B] money-driven

[C] unreliable

[D] sophisticated


正确答案:B

本题考查推理引申。第八段末句提到,很多伊拉克人认为有关武器藏匿的情报偶尔才能得到,而且有时是一些人为获得个人利益而出卖这些情报的。[B]是该句中motivated by a desire for personal gain的改写,因此是正确项。

第7题:

Social work helps people to have a() life. In many cases this requires the social worker to help people to overcome the negatives in their lives. Social work includes from helping a() to get into college to counseling a person with illness. In most cases the role of a social worker is to help people to() the skills. Most of the time a social worker is going to be dealing() people who are having a difficult time. Often poverty plays a big part in the need for the services of social worker. Social workers often interview people to get an understanding of the problem. From there the social worker will help them to come up with a plan to() their situation.

1.A. good

B. better

C. rich

2.A. student

B. doctor

C. lawyer

3.A. take

B. think

C. develop

4.A. with

B. on

C. in

5.A. change

B. meet

C. improve


参考答案:1:B; 2:A; 3:C; 4:A; 5:C

第8题:

Jules Verne's most famous book is "Twenty Thousand Leagues under the Sea". (A "league" is an old word 1 about three miles.) In those days submarines had not been 2 , but he describes an underwater ship very like a modern submarine. The captain of the submarine, called Captain Nemo, and his men have many strange adventures and find many strange things 3 the bottom of the ocean. He was a very good 4 . His characters often did surprising and sometimes impossible things, but they always seemed 5 real people. In another book, "Around the World in Eighty Days", Jules Verne creates Mr. Fogg, the hero, 6 made a bet that he would travel around the world in eighty days. Nowadays this may seem 7 to you, but in those days there were no planes or even cars. Mr. Fogg and his servant traveled in many different 8 , even on an elephant at one time! If you want to know their result, you should read the book. In all his books Jules Verne used his scientific knowledge 9 his imagination in describing future inventions. 10 he was wrong, of course, but often the accuracy of his descriptions is very clever.

(1).A、meaning

B、including

C、means

(2).A、made

B、discovered

C、invented

(3).A、in

B、at

C、under

(4).A、pilot

B、story-teller

C、captain

(5).A、are

B、to be

C、as if

(6).A、that

B、who

C、what

(7).A、easy

B、difficult

C、comfortable

(8).A、roads

B、paths

C、ways

(9).A、except

B、as well

C、as well as

(10).A、Always

B、Sometimes

C、Some times


参考答案:ACBBB BACCB

第9题:

In the following part immediately after this text, the author will most probably focus on( )

[A] a vivid account of the new book Divorce Talk

[B] a detailed description of the stereotypical cartoon

[C] other possible reasons for a high divorce rate in the U. S.

[D] a brief introduction to the political scientist Andrew Hacker


正确答案:B

第10题:

A vessel behaves as if all of its weight is acting downward through the center of gravity,and all its support is acting upward through the ______.

A.keel

B.center of buoyancy

C.tipping center

D.amidships section


正确答案:B

更多相关问题