Ice Cream Taster Has Sweet Job

题目
Ice Cream Taster Has Sweet Job

John Harrison has what must be the most wanted job in the United States. He’s the official taster for Edy’s Grand Ice Cream, one of the nation’s best-selling brands. Harrison’s taste buds are insured for $1 million. ___1___ And when he isn’t doing that, he travels, buying Edy’s in supermarkets all over the country so that he can check for perfect appearance, texture, and flavor.
After I interviewed Harrison, I realized that the life of an ice cream taster isn’t all Cookies ’n Cream — a flavor that* he invented, by the way. No, it’s extremely hard work, which requires discipline and selflessness.
For one thing, he doesn’t swallow on the job. Like a coffee taster, Harrison spits. Using a gold spoon to avoid “off” flavors, he takes a small bite and moves it around in his mouth to introduce it to all 9,000 or so taste buds. ___2___ Then he breathes in gently to bring the aroma up through the back of his nose. Each step helps Harrison evaluate whether the ice cream has a good balance of dairy, sweetness, and added ingredients 一 the three-flavor components of ice cream. Then, even if the ice cream tastes heavenly, he puts it into a trash can. A full stomach makes it, impossible to judge the quality of the flavors.
During the workweek, Harrison told me that he has to make other sacrifices, too: no onions, garlic, or spicy food, and no caffeine. Caffeine will block the taste buds, he says, so his breakfast is a cup of herbal tea. ___3___
Harrison’s family has been in the ice cream business in one way or another1 for four generations, so Harrison has spent his entire life with it2. However, he has never lost his love for its cold, creamy sweetness. ___4___ On these occasions3, he does swallow, and he eats about a quart (0.95 liters) each week. By comparison4, the average person in the United States eats 23.2 quarts (21. 96 liters) of ice cream and other frozen dairy products each year.
Edy’s ice cream is available in dozens of flavors. So what flavor does the best-trained ice-cream taster in the country prefer? Vanilla! In fact, vanilla is the best-selling variety in the United States. ___5___ “It’s a very complex flavor,” Harrison says.

词汇:
taste bud 味蕾
texture /'tekst /a/ n. 质地
aroma / 'r um / n. 芳香
vanilla /v 'ml / n. 香草

注释:
1. in one way or another:以某种方式,用这样或那样的方式
2. has spent his entire life with it:为此他已付出一生。spend.…with sth.:花(时间等)在某事上
3. on these occasions:在这种场合下
4. by comparison:相比之下

练习:
A However, you should never call it plain vanilla.
B He even orders ice cream in restaurants for dessert.
C Next he smack-smack-smacks his lips to get some air into the sample.
D This is a small price to pay for what he calls the world’s best job.
E In his younger days, he would help out at the ice cream factory his uncle owned.
F He gets to sample 60 ice creams a day at Edy’s headquarters in Oakland, California.

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相似问题和答案

第1题:

Rae Armantrout’s colleagues think that she ____________.

A. should write more

B. has a sweet voice

C. deserves the prize

D. is a strange professor


正确答案:C

细节理解题。根据文章中的倒数第二段可知C项正确。

第2题:

She has i________ cream for dessert.


正确答案:
 32.ice

第3题:

The inside of the earth is very, very ____. The rock has melted like ice.

A.deep

B.cold

C.hard

D.hot


正确答案:D

第4题:

Tom () since he lost his job three weeks ago.

A、has employed

B、was unemployed

C、had been unemployed

D、has been unemployed


参考答案:D

第5题:

Three fourths of the surface of the lake( )with ice the next morning.

A、were

B、has been

C、was

D、is


参考答案:C

第6题:

Churchill Ice Cream has to date made two unsuccessful attempts to become an international company.

(d) What reasons would you suggest to explain this failure of Churchill Ice Cream to become an international

company? (5 marks)


正确答案:
(d) The two international strategies pursued to date are through organic growth (the stores in North America) and acquisition (the
companies in Germany and Italy). Neither seems to have worked. Here there seem to be some contradictions while global
tastes and lifestyles are argued to have developed – convergence of consumer tastes lies at the heart of this – but this does
not seem to have benefited Churchill. One questions the learning that these two unfortunate experiences have created. Of the
three core methods of achieving growth, namely organic, acquisition and joint venture, only joint venture remains to be tried.
The reasons for the international failures are clearly complex but one could argue that the strategy has been curiously na?ve.
Certainly, it has pursued a high-risk strategy. Exporting, perhaps through identifying a suitable partner, might create the
learning to lead to a more significant market entry. There is a need to understand local tastes; indeed the whole of the
marketing mix in the chosen market(s), and decide on appropriate strategy. A strategy based upon the acquisition of
companies and their consequent development represents a large investment of capital and requires considerable managerial
attention and expertise. Equally, the attempt to use the Churchill domestic format of opening its own stores creates both a
major financial commitment and the need to manage a radically different operation. One must seriously question whether
Churchill has these capabilities within a family-owned business. Clearly there are differences between the ice cream markets
in various countries, though the emergence of global brands suggests some convergence of tastes. Such differences reflect
differing cultures, tastes and competitive behaviour in each country. The lesson from Churchill’s international initiatives is that
national differences need to be carefully understood. There is little evidence that Churchill has understood these differencesor indeed learnt from them.

第7题:

--- _____________?

--- Ice cream for me please.

A. Are you ready to order

B. Would you like to go to the cinema tonight

C. What is this


参考答案:A

第8题:

I’m not really _____________________ (饥饿). I’ll just have an ice cream.


正确答案:
hungry    

第9题:

What foods are served at the dinner party?

A、Burgers and pizzas.

B、Steamed fish, ice-cream cake and chocolates.

C、Bones, chili and tea leaves.

D、Chocolates alone.


参考答案:B

第10题:

_____ ice cream in the world is more delicious than American ice cream.

A: None

B: Neither

C: Not

D: No


参考答案:D

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