3 The Global Hotel Group (GHG) operates hotels in most of the developed countries throughout the world. The directorsof GHG are committed to a policy of achieving ‘growth’ in terms of geographical coverage and are now consideringbuilding and operating ano

题目

3 The Global Hotel Group (GHG) operates hotels in most of the developed countries throughout the world. The directors

of GHG are committed to a policy of achieving ‘growth’ in terms of geographical coverage and are now considering

building and operating another hotel in Tomorrowland. Tomorrowland is a developing country which is situated 3,000

kilometres from the country in which GHG’s nearest hotel is located.

The managing director of GHG recently attended a seminar on ‘the use of strategic and economic information in

planning organisational performance’.

He has called a board meeting to discuss the strategic and economic factors which should be considered before a

decision is made to build the hotel in Tomorrowland.

Required:

(a) Discuss the strategic and economic factors which should be considered before a decision is made to build

the hotel. (14 marks)

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相似问题和答案

第1题:

The markets for treasury bills in most developed countries have many different buyers and sellers.

A.Right

B.Wrong

C.Doesn't say


正确答案:A
解析:第二段提及The markets for Treasury bills in most developed countries are deep and liquid. A deep market is one with many different buyers and sellers,在发达国家,国库券市场层次分明,流动性强。市场层次分明是指国库券市场有大量不同类型的买主和卖主。因此该说法是正确。

第2题:

Brithish football is the most successful of all European countries, although it is not necessarily the best in the world.()

此题为判断题(对,错)。


正确答案:正确

第3题:

What is this report mainly about?

A.Phone inquires about hotel bookings for the 2008 Olympic Games.

B.Beijing Hotel is one of the most top hotels in the capital.

C.Beijing will host the 2008 Olympic Games.

D.Visitors from all over the world will come to China for the games.


正确答案:A
解析:这是一个典型的大意理解题,其依据句就是文章的主题句,一般位于文章的开头。本文的主题句就是第一个句子“Beijing's top hotels are fielding scores of calls from foreigners and Chinese people eager to book rooms during the 2008 Olympic Games in the Chinese capital.”与A选项内容相符和。其他的选项内容并不是本文的主题,而只是细节信息或无关信息。

第4题:

Text 3 The hotel guestroom telephone is being ignored more and more these days.The average hotel guest checks in with three mobile devices.That has pushed the guestroom phone down the list of preferred communication devices,"We have noticed a signiflcant decline in guestroom phone usage and that guests,by and large,bring and use their own mobile phones:'says Kevin Carl,executive vice president of Radisson Hotel Group.And why not?Hotels traditionally have charged exorbitant(过高的)prices for the privilege of using a landline.Travelers are now hanging up on the traditional phone and using the hotel room phone only for minor logistical purposes,thanks to the advent of new technologies.Kate Ashton,senior vice president of operations for Wyndham Grand,says the most common uses for in-room phones are for calls to the front desk.The most frequently asked questions are"What's the Wi-Fi password?"and"When is checkout time?"That said,hotels say they would never give up on Iandlines for the simple reason that they need them for security."Having a landline accessible means guests can always have a way to call in case of emergency or if they have any issues with their own devices,"Ashton says.That doesn't mean the guestroom telephone is not changing or that hotels aren't finding technologies to supplement the landline."Telephones continue to evolve and become more stylish in the hotel space,"says Andrea Torrance,vice president of operations for AccorHotels North and Central America.Hotel room phones used to be quite simple with one line and basic services.Now companies such as Cetis provide extensive services out of one device such as one-touch voice mail retrieval,Bluetooth paring for music streaming and digital clocks.They also have built-in USB charging ports for smarfphones."Now,the trend seems to be going backward in time to a single line corded telephone,"says Chad Collins,vice president of sales for the Americas at VTech,a company that produces hotel landlines."I believe this is driven by the fact that hotels simply want a telephone with a dial tone,not all of the bells and whistles.Guests'demands are changing,and the telephone is not excluded from those changes."But many hotels are finding other ways to communicate with guests.Roxy,a Seattle start-up,has created speech-enabled devices that will allow hotels to replace landlines with voice-activated calling.The devices also act as a guests'personal concierge.Guests can place requests to the front desk and get recommendations for restaurants and activities.Collins says there is no way a landline will compete with a mobile phone.But he believes both can serve different purposes."The idea that we are trying to compete with mobile devices is a bit misguided,"he says.33.What were hotel room phones characterized by in the past?

A.Simple with basic services.
B.Complex with high-quality services.
C.Expensive with more styles.
D.Complex with extensive services.

答案:A
解析:
事实细节题。根据定位词定位到文章第五段。该段提到“过去酒店的客房电话很简单,只有一条线路,只提供基本服务”。故A项为正确选项。【干扰排除】由以上分析可知,B项、C项和D项与原文不符,故排除。

第5题:

以下哪种不是ISO14064标准所要求的GHG量化方法( )

A.计算

B.估算

C.监测

D.监测与计算相结合


正确答案:B

第6题:

( ) with the developed countries, some African countries are left far behind in terms of people’s living standard.

A. Compare

B.To compared

C.Compared

D.Comparing


参考答案:C

第7题:

In the 1970s among the developed countries, Britain maintained the lowest _____ rate and the highest _____ rate.

A.inflation, growth

B.growth, inflation

C.growth, divorce

D.growth, birth


正确答案:B

第8题:

(b) GHG has always used local labour to build and subsequently operate hotels. The directors of GHG are again

considering employing a local workforce not only to build the hotel but also to operate it on a daily basis.

Required:

Explain TWO ways in which the possibility of cultural differences might impact on the performance of a local

workforce in building and operating a hotel in Tomorrowland. (6 marks)


正确答案:
(b) The directors of GHG should be mindful that the effectiveness of a locally employed workforce within Tomorrowland will be
influenced by a number of factors including the following:
The availability of local skills
If Tomorrowland is a lower wage economy it is quite conceivable that a sufficient number of employees possessing the
requisite skills to undertake the construction of a large hotel cannot be found. If there are insufficient local resources then this
would necessitate the training of employees in all aspects of building construction. This will incur significant costs and time
and needs to be reflected in any proposed timetable for construction of the hotel. As far as the operation of the hotel is
concerned then staff will have to be recruited and trained which will again give rise to significant start-up costs. However, this
should not present the directors of GHG with such a major problem as that of training construction staff. Indeed, it is highly
probable that GHG would use its own staff in order to train new recruits.
Attitudes to work
The prevailing culture within Tomorrowland will have a profound impact on attitudes to work of its population. Attitudes to
hours of work, timekeeping and absenteeism vary from culture to culture. For example, as regards hours of work in the
construction industry in countries which experience very hot climates, work is often suspended during the hottest part of each
day and recommenced several hours later when temperatures are much cooler. The directors of GHG need to recognise that
climatic conditions not only affect the design of a building but also its construction.
A potentially sensitive issue within regarding the use of local labour in the construction of the hotel lies in the fact that national
holidays and especially religious holidays need to be observed and taken into consideration in any proposed timetable for
construction of the hotel. As regards the operation of a hotel then consideration needs to be given to the different cultures
from which the guests come. For example, this will require a detailed consideration of menus to be offered. However, it might
well be the case that the local population might be unwilling to prepare dishes comprising ingredients which are unacceptable
to their culture due to, for example, religious beliefs.
(Note: other relevant factors would be acceptable.)

第9题:

In the author's opinion, __.

A. developing countries should be responsible for environmental problems

B. overpopulation in the world is created by the developed countries

C. rich countries exercise worse influence on environment than poor countries

D. all countries should bring the population growth under control


正确答案:C

第10题:

Text 3 The hotel guestroom telephone is being ignored more and more these days.The average hotel guest checks in with three mobile devices.That has pushed the guestroom phone down the list of preferred communication devices,"We have noticed a signiflcant decline in guestroom phone usage and that guests,by and large,bring and use their own mobile phones:'says Kevin Carl,executive vice president of Radisson Hotel Group.And why not?Hotels traditionally have charged exorbitant(过高的)prices for the privilege of using a landline.Travelers are now hanging up on the traditional phone and using the hotel room phone only for minor logistical purposes,thanks to the advent of new technologies.Kate Ashton,senior vice president of operations for Wyndham Grand,says the most common uses for in-room phones are for calls to the front desk.The most frequently asked questions are"What's the Wi-Fi password?"and"When is checkout time?"That said,hotels say they would never give up on Iandlines for the simple reason that they need them for security."Having a landline accessible means guests can always have a way to call in case of emergency or if they have any issues with their own devices,"Ashton says.That doesn't mean the guestroom telephone is not changing or that hotels aren't finding technologies to supplement the landline."Telephones continue to evolve and become more stylish in the hotel space,"says Andrea Torrance,vice president of operations for AccorHotels North and Central America.Hotel room phones used to be quite simple with one line and basic services.Now companies such as Cetis provide extensive services out of one device such as one-touch voice mail retrieval,Bluetooth paring for music streaming and digital clocks.They also have built-in USB charging ports for smarfphones."Now,the trend seems to be going backward in time to a single line corded telephone,"says Chad Collins,vice president of sales for the Americas at VTech,a company that produces hotel landlines."I believe this is driven by the fact that hotels simply want a telephone with a dial tone,not all of the bells and whistles.Guests'demands are changing,and the telephone is not excluded from those changes."But many hotels are finding other ways to communicate with guests.Roxy,a Seattle start-up,has created speech-enabled devices that will allow hotels to replace landlines with voice-activated calling.The devices also act as a guests'personal concierge.Guests can place requests to the front desk and get recommendations for restaurants and activities.Collins says there is no way a landline will compete with a mobile phone.But he believes both can serve different purposes."The idea that we are trying to compete with mobile devices is a bit misguided,"he says.34.Roxy is cited to illustrate that

A.hotel guest phone may be replaced.
B.phone technology is fast developed.
C.its new type of telephone is welcomed.
D.there are other ways to communicate with guests.

答案:D
解析:
推理判断题。根据定位词定位到文章第七段,在提到洛克西之前,文章提到“但许多酒店正在寻找与客人沟通的其他方式”,后文讲到洛克西开发了一种具有多功能的设备,因此文章用洛克西的例子来说明还有其他与客人交流的方式,故D项为正确选项。【干扰排除】文章讲的是酒店的客房电话不会被取代,且提到一些公司为满足客人的需求而对酒店客房电话进行的改造升级,A项与此文义相反;文章的主题是酒店的客房电话,而非电话技术,B项属于无中生有;C项文中未提及,属于无中生有。故均排除。

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