use different media vehicles to popularize products.
help marketing realize its objectives.
arouse consumer’s interest in products.
reach different customers.
第1题：
Passage Two
When we see well, we do not think about our eyes very often. It is only when we cannot see perfectly that we realize how important our eyes are.
People who are nearsighted can only see things that are very close to their eyes. Everything else is not so clear. Many people who do a lot of close work, such as writing, reading and sewing, become near sighted. Then they have to wear glasses in order to see distant (远处的) things clearly'.
People who are nearsighted suffer from just the opposite problem. They can see things that are far away, but they have difficulty in reading a book unless they hold it at arm's length. If they want to do much reading, they must get glasses, too.
Other people do not see clearly because their eyes are not exactly the right shape. They have what is called astigmatism (散光). This, too, can be corrected by glasses. Some people's eyes become cloudy because of cataracts (白内障). Long ago these people often became blind. Now, however, it is possible to operate on the cataracts and remove them.
Having two good eyes is important for judging distances. Each eye sees things from a slightly different angle (角度). To prove this to yourself, look at an object out of one eye; then look at the same object out
of the other eye. You will find the object's relation to the background (背景) and other things around it has changed. The difference between these two different eye views helps us to judge how far away an object is. People who have only one eye cannot judge distance as people with two eyes.
40. We should take good care of our eyes ______.
A. only when we cannot see perfectly
B. only when we can see well
C. even if we can see well
D. only when we realize how important our eyes are
40．答案为C 此考题为推理题。根据作者在第1段第2句所表达的，等到我们两眼视力下降了我们才认识到眼睛的重要性，我们就可断定C正确。
第2题：
Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.
1.Advertising is in the main paid for by____.
A、the customer
B、the manufacturer
C、increased sales
D、reduced prices
2."Large scale" in the third paragraph means____.
A、expensive
B、well-balanced
C、extensive
D、colorful
3.According to the passage, trade fairs 1st paragraph may____.
A、replace exhibitions and markets
B、attract possible customers
C、offer fun and amusement
D、provide cheap goods
4.Advertising is often used to____.
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
5.The word 'media' 1st paragraph refers to____.
A、the press
B、television
C、radio
D、all of the above
第3题：
A.It’s true. Two is always better than one.
B.That’s quite right. We can attract more people.
C.It’s great idea. We need to put in more money then.
第4题：
Passage Four
"Cool" is a word with many meanings. Its old meaning is used to express a temperature that is a little bit cold. As the world has changed, the word has had many different meanings.
"Cool" can be used to express feelings of interest in almost anything. When you see a famous car in the street, maybe you will say, "It's cool. ' You may think, "He's so cool," when you see your favorite football player.
We all maximize (扩大) the meaning of "cool". You can use it instead of many words such as "new" or "surprising". Here's an interesting story we can use to show the way the word is used. A teacher asked her students to write about the waterfall (瀑布) they had visited. On one student's paper was just the one sentence, "It's so cool." Maybe he thought it was the best way to show what he saw and felt.
But the story also shows a scarcity of words. Without "cool", some people have no words to show the same meaning. So it is quite important to keep some credibility (可信性). Can you think of many other words that make your life as colorful as the word "cool"? I can. And I think they are also very cool.
46. We know that the word "cool" has had______.
A. only one meaning
B. no meanings
C. the same meaning
D. many different meanings
46．答案为D 从短文第一段As the world has changed，the word has had many different meanings可知cool有很多不同的意思，D为正确选项。
第5题：
The best title for the passage would probably be _____.
[A] Positive and Negative Aspects of Advertising
[B] Benefits Brought by Advertising and Its Persuasive Function
[C] Advertising The Best Persuasive and Information Medium
[D] Advertising the Most Effective Way to Promote Products
第6题：
此题为判断题(对，错)。
第7题：
The author writes the passage to_______
A． show us the function of major sports
B． encourage us to go in for green sports
C． discuss the major influence of popular sports
D． introduce different types of environment-friendly sports
第8题：
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()
3. According to the text, there are three types of media used in advertising.()
4. Product advertising is different from corporate advertising.()
5. This passage is mainly about the history of advertising.()
第9题：
From the passage we can conclude that______.
A. different people have different ideas about the same thing
B. Westerners culture is similar to our Chinese culture
C. in general, Westerners and the Chinese don't like pigs
D. all of the Chinese like pigs better than Westerners
35．答案为A 根据全文主旨和对四个选项的比较可知不同文化里的人们对同一事物的看法是不同的，A应该是最佳答案。
第10题：