资料：The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumer long-run welfare.Is a firm that satisfies the immediate needs and wants of target markets always doi

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资料：The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumer long-run welfare.Is a firm that satisfies the immediate needs and wants of target markets always doing what’s best for consumers in the long run？ The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumers and society’s well-being.
Consider today’s flourishing bottled water industry.You may view bottled water companies as offering a convenient，tasty，and healthy product.Its packaging suggests “green” images of pristine lakes and snow-capped mountains.Yet making，filling，and shipping billions of plastic bottles generates huge amounts of carbon dioxide emissions that contribute substantially to global warming Further，the plastic bottles pose a substantial recycling and solid waste disposal problem.Thus，in satisfying short- term consumer wants，the highly successful bottled water industry may be causing environmental problems that run against society’s long-run interests.

What is the purpose of this excerpt？

A.To introduce the flourishing bottled water industry.
B.To explain about the societal marketing concept.
C.To discuss environmental problems.
D.To explain about the pure marketing concept.

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相似问题和答案

第1题：

●Thebasic concept of a data (72) is the difference between data and information.

(72) A．warehouse

B．storage

C．base

D．service

正确答案：A
【解析】数据仓库的基本概念就是数据和信息的不同。

第2题：

(b) How might the marketing mix vary between the three channels Helen is considering using? (8 marks)

正确答案：
(b) The analysis of each of the market entry strategies has begun the process of identifying how the marketing mix of product,
price, place and promotion will vary significantly between the three outlets.
Product – here the nature of the product in terms of recipes and product range can be varied reasonably easily to meet the
demands of the outlet.
Price – again this will vary in significance between the three outlets with the greatest pressure coming from the supermarkets
and catering wholesalers. Margins may come under pressure with the supermarkets looking for a contribution to sales
promotions.
Promotion – here the issue of brand development is a crucial factor. Using her own brand, Helen can develop the product
range and extend the outlets she sells through.

第3题：

27 The "rolling wave" or "moving window" concept is used most frequently on projects where:

A. The baseline is frozen for the duration of the project and no scope changes are permitted

B. Marketing is unsure of what the customer actually wants and reserves the right to make major scope changes

C. The low levels of the work breakdown structure are known with certainty for the next three to six months, but the remaining tasks are based upon the results of the first three to six months of work D. Networking techniques are not appropriate

E. All of the above

正确答案：C

第4题：

Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.

正确答案：有关消费者及其消费习惯的数据是很有价值的，特别是在对这些信息经过分析之后可以用于目标市场营销活动时。

第5题：

The Internet is based oil the concept of a(n)______relationship between computers．

A．browser/server

B．client/server

C．conection

D．topology

正确答案：A
解析：在像美国和英国之类的工业社会，从事信息职业人占有很大的部分。

第6题：

Thus, the anthropological concept of“culture,”like the concept of“set”in mathematics, is an abstract concept which makes possible immense amounts of concrete research and understanding.

正确答案：

因此，人类学中“文化”概念就像数学中“集”的概念一样，是一个抽象概念，它使大量的具体研究和认识成为可能。

第7题：

16 Which of the following statements about accounting concepts and conventions are correct?

(1) The entity concept requires that a business is treated as being separate from its owners.

(2) The use of historical cost accounting tends to understate assets and profit when prices are rising.

(3) The prudence concept means that the lowest possible values should be applied to income and assets and the

highest possible values to expenses and liabilities.

(4) The money measurement concept means that only assets capable of being reliably measured in monetary terms

can be included in the balance sheet of a business.

A 1 and 2

B 2 and 3

C 3 and 4

D 1 and 4

正确答案：D

第8题：

● The "rolling wave" or "moving window" concept is used most frequently on projects where:

A The baseline is frozen for the duration of the project and no scope changes are permitted

B Marketing is unsure of what the customer actually wants and reserves the right to make major scope changes

C The low levels of the work breakdown structure are known with certainty for the next three to six months, but the remaining tasks are based upon the results of the first three to six months of work

D Networking techniques are not appropriate

E All of the above

正确答案：C

第9题：

()changed the way a company might carry out a marketing strategy over the past 10 years.

A.The Internet

B.Local stores

C.The consumers

答案：A

第10题：

The basic concept of a data(72)is the difference between data and information.

A．warehouse

B．storage

C．base

D．service

正确答案：A
解析：数据仓库的基本概念就是数据和信息的不同。

资料：The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumer long-run welfare.Is a firm that satisfies th

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