decrease gradually
remain at the same level
become unstable
improve enormously
第1题:
Most of us,when we reached our teens,started looking forward to the day when we would occupy places of our own,far from the confines of our families. We saw this moving away as a chance to strike out on our own,to grow,to spread out wings and experience freedom. At the same time,we regarded this independence as temporary-the thing to do until we found the perfect mate and married. Over the years,many millions of people have made this passage from one family to another,with just a brief,often nervous interval of independence in between. But recently,more and more people have begun to challenge the concept that living together is better than living alone. Being single is now accepted as an alternative lifestyle-one that is natural,rewarding,and complete. In fact,being single has become almost fashionable.
第2题:
(阅读理解题)Advertising is a form. of selling. It makes you want to buy a product or a service. In order to attract your interest it uses various approaches. One is the emotional approach. For example, consider an advertisement for a blanket. It is beautifully printed in full color. It shows a young woman looking dreamily at a pretty blanket. “To you a blanket is more than a source of warmth,” it says. “You need beauty as well as a good night’s sleep.” Looking at the advertisement, you may feel flattered. You may feel yourself different from those who buy blankets simply for warmth. And so you may want to have one yourself. In the same way, a man may buy a certain make of car just because he wants to impress his friends. This seems ridiculous, of course, since people buy a car as a means of transportation. But there are many people who secretly feel that a certain car will give them prestige. To realize this, you have only to look at TV commercials in which nice-looking cars are shown together with people everyone admires. On the contrary, when a man buys a delivery truck for his business that is not the case. Here he will not try to seem important as he may when he buys a luxury car. What he has in mind is a truck that will do its job efficiently. Similarly, a woman buying a refrigerator will not be led by her emotions so easily. She wants to know such facts as how much food it can hold and whether the food is easy to reach. In such cases, advertising is generally straightforward. It gives you the facts about a product rather than an idea. Generally, advertisements use either the emotional or the rational approach, or a combination of the two. Advertising reflects our way of living. This is one reason why an American university has recently set up a place storing historical records for TV commercials that have been used in the past. They will be useful in learning why people really behaved, thought, and acted as they did in the days when these commercials appeared on TV.
(1).What does advertising sell?
A、A product or a service
B、Emotion or ration
C、Facts or ideas
D、Impression or prestige.
(2).What will you feel when looking at the advertisement at which a beauty is looking dreamily?
A、to be worried
B、to be relaxed
C、to be praised and pleased
D、to be cheated
(3).Which “make” in the following sentences is the same as the one (underlined) in Para. 2?
A、My parents always make me do my homework before I go out
B、With blood pouring from his leg, he made it to a nearby house
C、It’s one of the most popular makes of satellite phone on the market
D、None of the above
(4).Which of the following commodities should use the emotional approach in advertising according to the passage?
A、delivery truck
B、car
C、refrigerator
D、washing machine
(5).According to the passage, which of the following statement is NOT true?
A、Advertising can help us to know how people live in the past
B、The emotional approach focuses on the customers’ feelings while the rational approach concentrates on the products’ functions
C、What you buy should make others think highly of you
D、To some degree, TV commercials can help people make decisions.
第3题:
Management reserves are normally defined as a % of the total budget. As a project progresses, the project manager wants the $ value of management reserve to _____, whereas the customer wants the management reserve to _____.
A . Increase, increase.
B . Increase, decrease.
C . Decrease, decrease.
D . Decrease, increase.
E . Remain the same, return to customer.
第4题:
第5题:
A.The number of collision domains would decrease.
B.The number of collision domains would increase.
C.The number of broadcast domains would remain the same.
D.The number of collision domains would remain the same.
E. The number of broadcast domains would increase.
第6题:
According to the passage,a great variety of influenza strains can appear when______.
A. H and N spikes are produced
B. animal and bird viruses are combined
C. dissimilar types virus recombine
D. two viruses of the same type are contracted
第7题:
According to the author, the reason why we go wrong about our friends is that ______.
A)we fall to listen carefully when they talk
B)people tend to be annoyed when we cheek what they say
C) people usually state one thing hut means another
D)we tend to doubt what our friends say
第8题:
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()
3. According to the text, there are three types of media used in advertising.()
4. Product advertising is different from corporate advertising.()
5. This passage is mainly about the history of advertising.()
第9题:
According to Lawrence Yun, the future of the house sales will ______.( )
[A] remain in the same depressing situation
[B] become worse because of the financial crisis
[C] turn into a good situation in no time
[D] be depressing for a short time and then be better
第10题: