单选题According to the passage, when people grow fond of one particular brand of a product, its sales will _____.A decrease graduallyB remain at the same levelC become unstableD improve enormously

题目
单选题
According to the passage, when people grow fond of one particular brand of a product, its sales will _____.
A

decrease gradually

B

remain at the same level

C

become unstable

D

improve enormously

参考答案和解析
正确答案: B
解析:
细节题。依据第一段倒数第二句“people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline ...”,过了一段时间之后,人们开始被某一种牌子的产品所吸引,销售开始进入成熟期。level off平稳,稳定,即没有大的波动。这与B项一致。
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相似问题和答案

第1题:

Most of us,when we reached our teens,started looking forward to the day when we would occupy places of our own,far from the confines of our families. We saw this moving away as a chance to strike out on our own,to grow,to spread out wings and experience freedom. At the same time,we regarded this independence as temporary-the thing to do until we found the perfect mate and married. Over the years,many millions of people have made this passage from one family to another,with just a brief,often nervous interval of independence in between. But recently,more and more people have begun to challenge the concept that living together is better than living alone. Being single is now accepted as an alternative lifestyle-one that is natural,rewarding,and complete. In fact,being single has become almost fashionable.


正确答案:
我们大多数人到了十几岁的时候,就开始向往有一天能有自己的独立空间,从而远离家庭的束缚。我们把离开家看做是独立生活、长大成人、展翅飞翔和体验自由的机会。但与此同时,我们认为这种独立只不过是在我们找到满意的伴侣并结婚之前的暂时的事情。这些年中,几百万人们都是这样从一个家庭到另一个家庭过来的,中间经历了一个短暂、并且常常是不知所措的独立阶段。但是最近,这种与人住在一起比独居更好的观念正开始受到越来越多的人们的挑战。独身现在被人们看做是生活方式的另一种选择-这种生活方式是合乎自然的,有意义的,而且是没有什么缺陷的。实际上,独身已经变得近乎流行起来了。

第2题:

(阅读理解题)Advertising is a form. of selling. It makes you want to buy a product or a service. In order to attract your interest it uses various approaches. One is the emotional approach. For example, consider an advertisement for a blanket. It is beautifully printed in full color. It shows a young woman looking dreamily at a pretty blanket. “To you a blanket is more than a source of warmth,” it says. “You need beauty as well as a good night’s sleep.” Looking at the advertisement, you may feel flattered. You may feel yourself different from those who buy blankets simply for warmth. And so you may want to have one yourself. In the same way, a man may buy a certain make of car just because he wants to impress his friends. This seems ridiculous, of course, since people buy a car as a means of transportation. But there are many people who secretly feel that a certain car will give them prestige. To realize this, you have only to look at TV commercials in which nice-looking cars are shown together with people everyone admires. On the contrary, when a man buys a delivery truck for his business that is not the case. Here he will not try to seem important as he may when he buys a luxury car. What he has in mind is a truck that will do its job efficiently. Similarly, a woman buying a refrigerator will not be led by her emotions so easily. She wants to know such facts as how much food it can hold and whether the food is easy to reach. In such cases, advertising is generally straightforward. It gives you the facts about a product rather than an idea. Generally, advertisements use either the emotional or the rational approach, or a combination of the two. Advertising reflects our way of living. This is one reason why an American university has recently set up a place storing historical records for TV commercials that have been used in the past. They will be useful in learning why people really behaved, thought, and acted as they did in the days when these commercials appeared on TV.

(1).What does advertising sell?

A、A product or a service

B、Emotion or ration

C、Facts or ideas

D、Impression or prestige.

(2).What will you feel when looking at the advertisement at which a beauty is looking dreamily?

A、to be worried

B、to be relaxed

C、to be praised and pleased

D、to be cheated

(3).Which “make” in the following sentences is the same as the one (underlined) in Para. 2?

A、My parents always make me do my homework before I go out

B、With blood pouring from his leg, he made it to a nearby house

C、It’s one of the most popular makes of satellite phone on the market

D、None of the above

(4).Which of the following commodities should use the emotional approach in advertising according to the passage?

A、delivery truck

B、car

C、refrigerator

D、washing machine

(5).According to the passage, which of the following statement is NOT true?

A、Advertising can help us to know how people live in the past

B、The emotional approach focuses on the customers’ feelings while the rational approach concentrates on the products’ functions

C、What you buy should make others think highly of you

D、To some degree, TV commercials can help people make decisions.


参考答案:ACCBC

第3题:

Management reserves are normally defined as a % of the total budget. As a project progresses, the project manager wants the $ value of management reserve to _____, whereas the customer wants the management reserve to _____.

A . Increase, increase.

B . Increase, decrease.

C . Decrease, decrease.

D . Decrease, increase.

E . Remain the same, return to customer.


正确答案:E

第4题:

According to the sales director, Ms. Elms is___________to one of our subsidiaries to collaborate with its sales team.

A.delivering
B.visiting
C.transferring
D.replacing

答案:C
解析:
通过选项可以知道此题为选择符合句意的动词的问题。C表示“调到”符合句意。

第5题:

Refer to the exhibit.What two results would occur if the hub were to be replaced with a switch that is configured with one Ethernet VLAN?()

A.The number of collision domains would decrease.

B.The number of collision domains would increase.

C.The number of broadcast domains would remain the same.

D.The number of collision domains would remain the same.

E. The number of broadcast domains would increase.


参考答案:B, C

第6题:

According to the passage,a great variety of influenza strains can appear when______.

A. H and N spikes are produced

B. animal and bird viruses are combined

C. dissimilar types virus recombine

D. two viruses of the same type are contracted


正确答案:C
[解析] 见第二段第二句话“The result of such recombinations is a great variety of strains constraining different H and N spikes. ”。

第7题:

According to the author, the reason why we go wrong about our friends is that ______.

A)we fall to listen carefully when they talk

B)people tend to be annoyed when we cheek what they say

C) people usually state one thing hut means another

D)we tend to doubt what our friends say


正确答案:C
答案:C
[试题分析]细节题。
[详细解答]本题的答案可以从第二段开头两句看出来 Why do we go wrong about our friends  or our enemies? Sometimes what people say hides their real meaning,可见,选项C的意思与之相符,应为正确答案。

第8题:

Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()

2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()

3. According to the text, there are three types of media used in advertising.()

4. Product advertising is different from corporate advertising.()

5. This passage is mainly about the history of advertising.()


参考答案:子问题 1:T; 子问题 2:F; 子问题 3:F; 子问题 4:T; 子问题 5:F

第9题:

According to Lawrence Yun, the future of the house sales will ______.( )

[A] remain in the same depressing situation

[B] become worse because of the financial crisis

[C] turn into a good situation in no time

[D] be depressing for a short time and then be better


正确答案:D


全文翻译:现有住房的销售量在九月实现了五年多来的最高增长。但是分析家警告说不要再揣测其中的其他含义,(26)并谈到这反映了金融市场发生最新动荡之前的情况,而这会增加整个经济衰退的可能性。
据全国房地产经纪人协会报道,从八月到九月现有住房的销售增长了5.5%,达到了经季节性调整后按年率计算的518万套——比分析家的萧条预测好很多。在未经调整的基础上,销售量比去年九月高7.8%。
但是虽然销售量在增加,价格却持续下跌。分析家认为,目前导致华尔街20世纪30年代以来最大动荡的金融危机使得消费者信心下降、失业率上升,并在很大程度上增加了这个国家已经处于或者马上进入全面经济衰退的可能性。所有这些因素都会在未来一段时间里加剧对房地产的打击力度。
(27)“十月,抵押申请降至六年来最低,”蒙特利尔银行资本市场的经济学家萨尔·瓜提瑞说,“这意味着,像经济的其他板块一样,房屋销售也因恶化的信贷紧缩而行情暴跌。”
(28)很多分析人士预测:与2006年年中的高峰相比,全国范围内已经下降了18%的房价,还可能要继续下跌10%,由于大量取消抵押品赎回权的房屋被持续不断地抛向市场,这进一步压低了价格。
全国房地产经纪人协会估计,目前35%到40%的房屋出售都是低于市场价的廉价出售——(29)要么是取消抵押品赎回权的房屋,要么是卖空,总之,房屋的拥有者都以低于抵押的价值出售房屋。
低于市场价的廉价出售对于像西部这些曾经红火的销售市场的价格下跌有很大影响:那些市场九月份的销售价格比一年前下跌了18.5%。
(30)全国房地产经纪人协会的首席经济学家劳伦斯-云说,房价暴跌几近见底,希望的曙光在望。他说首先出现在加利福尼亚的房屋销售好转的趋势正开始扩展到包括科罗拉多州、堪萨斯州、明尼苏达州、密苏里州和罗得岛州的本国其他地区。

第10题:

资料:For promotions to remain effective, RT company has to analyze the impact of different campaigns. Word of mouth promotions can be more difficult to measure than some traditional methods of promotion. Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. For example:
Setting targets for sales returns from the smaller promotional activities.
Evaluating the amount of editorial coverage its activities receive in the media.
Measuring the number of blogs related to RT's products and the frequency of comment on these blogs.
Evaluating the online influence of RT activities in the social media. For example, on Twitter there are around 260000 followers of RT activities.On Facebook,more than 21000000 consumers like RT.
Conducting an annual brand health-check with consumers to ensure that they like the brand.
Measuring the outcomes of RT promotions is not just about return on investment. These figures do not create the whole picture. This is because it can be difficult to value word of mouth promotions on paper. Sales returns do not take not account other factors such as longer-term brand loyalty.

What is the passage about?

A.the sales report of RT campaigns.
B.the sales report of RT company.
C.how Facebook and Twitter have influenced the market.
D.how to evaluate promotional activities.

答案:D
解析:
本题考查的是主旨大意。
【关键词】passage; about
【主题句】第1自然段Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. 虽然健康的销售是一个重要的措施,RT使用其他措施来评估其活动的有效性。
【解析】本题的问题是“本文是关于什么的?”。选项A意为“RT活动的销售报告”;选项B意为“RT公司的销售报告”;选项C意为“脸书和推特如何影响了市场”;选项D意为“如何评估促销活动”。根据主题句可知,本文主要讲的是如何评价促销活动,故选D。

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