第1题：
E
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions-mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements(组成部分) of culture language, values and attitudes, and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicates directly. Second, people are usually more open in their communication
With someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values and Attitudes
Values are people’s basic beliefs about the difference between right and wrong, good and bad. An attitude is way of thinking or acting. Values and attitudes influence international business. For
Example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and Manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is custom to have salad(色拉) before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
57. A knowledge of the local language allows international business people __________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
第2题：
Most of the people in Asian country have the same language, history and culture.()
第3题：
() is a term used to describe the anxiety and feelings (of surprise, disorientation, confusion, etc.) felt when people have to operate within an entirely different cultural or social environment, such as a different country or a different state than where they live.
A、Cultural shock
B、Culture surprise
C、Acculturation
D、Unsuccessful communication
第4题：
Text 4Material culture refers to the touchable, material “things”—physical objects that can be seen, held, felt, used—that a culture produces. Examining a culture’s tools and technology can tell us about the group’s history and way of life. Similarly, research into the material culture of music can help us to understand the music-culture. The most vivid body of “things” in it, of course, are musical instruments. We cannot hear for ourselves the actual sound of any musical performance before the 1870s when the phonograph was invented, so we rely on instruments for important information about music-cultures in the remote past and their development. Here we have two kinds of evidence: instruments well preserved and instruments pictured in art. Through the study of instruments, as well as paintings, written documents, and so on, we can explore the movement of music from the Near East to China over a thousand years ago, or we can outline the spread of Near Eastern influence to Europe that resulted in the development of most of the instruments on the symphony orchestra.
Sheet music or printed music, too, is material culture. Scholars once defined folk music-cultures as those in which people learn and sing music by ear rather than from print, but research shows mutual influence among oral and written sources during the past few centuries in Europe, Britain and America. Printed versions limit variety because they tend to standardize any song, yet they stimulate people to create new and different songs. Besides, the ability to read music notation has a far-reaching effect on musicians and, when it becomes widespread, on the music-culture as a whole.
Music is deep-rooted in the cultural background that fosters it. We now pay more and more attention to traditional or ethnic features in folk music and are willing to preserve the folk music as we do with many traditional cultural heritage. Musicians all over the world are busy with recording classic music in their country for the sake of their unique culture. As always, people’s aspiration will always focus on their individuality rather than universal features that are shared by all cultures alike.
One more important part of music’s material culture should be singled out: the influence of the electronic media—radio, record player, tape recorder, and television, with the future promising talking and singing computers and other developments. This is all part of the “information-revolution”, a twentieth century phenomenon as important as the industrial revolution in the nineteenth. These electronic media are not just limited to modern nations; they have affected music-cultures all over the globe.
第36题：Which of the following does not belong to material culture?
［A］ Instruments.
［B］ Music.
［C］ Paintings.
［D］ Sheet music.
本题考查推理引申。第一段首句对“物质文化”下定义为：文化中产生的能看到、摸到、感觉到和使用的自然物体。接着该段第三、四句提到，音乐文化中最生动的物质载体是乐器。从第一段末句可知，图片、文字记载以及乐器都是研究音乐文化的物质手段。第二段首句接着指出，乐谱也是物质文化。因此［A］、［C］和［D］都是物质文化，只有［B］不是。
第5题：
A、Disclosure of private feeling is distasteful.
B、People are suspicious of outsiders.
C、Uniformity is not highly thought of.
D、there is a positive attitude about words of disagreement.
第6题：
Whorf came to believe in a sort of linguistic determinism which, in its strongest form, states that language imprisons the mind, and that the grammatical patterns in a language can produce far-reaching consequences for the culture of a society.
第7题：
ireland is a traditional culture which has derived from its rich folk heritage. ()
第8题：
What can we learn from the last paragraph?
A. Fighting wastefulness is difficult.
B. Needless material is mostly recycled.
C. People like collecting recyclable waste.
D. The author is proud of their consumer culture.
推理判断题。文章讲述了人们对于过度包装的危害的认识及人们应有的积极态度，所以最后一段给我们带来了希望，但是最后一句we have a mountain to climb.提示我们事情不会一蹴而就，所以A项正确。
第9题：
第10题：