Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.
The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.
The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.
Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.
The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.
第1题：
30 Which of the following organizational forms would be likely to have an individual with the title of Vice President for Project Management?
A. Classical / traditional
B. Pure project
C. Matrix
D. Project coordinator
E. None of the above
第2题：
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()
3. According to the text, there are three types of media used in advertising.()
4. Product advertising is different from corporate advertising.()
5. This passage is mainly about the history of advertising.()
第3题：
How did he make his way out in the end?
A. The vice-president found him.
B. Some one opened the elevator.
C. The elevator began to work on Tuesday.
D. He found a door in the elevator.
第4题：
第5题：
听力原文：Although the said company is a sun-rising firm, its accounting management should be improved before the loan is extended to it.
(9)
A．The company is a sun-rising firm so it is worthwhile to extend the loan.
B．The company has some accounting problems, some improvement is needed.
C．The company is short of funds because it is sun-rising.
D．The company has some accounting problems because it is sun-rising.
第6题：
(A) finance
(B) financial
(C) money
(D) economical
正确答案：B
解答参考：finance n.“金融，财政”，financial adj.“金融的，财政的”，economical adj.“节约的”。【译文】公司处于财政困难中。
第7题：
A. He is the president of Bestway Co.
B.He is the general manager of Nile Co. C.He is the sales manager of Lee Brothers’.
第8题：
Which of the following organizational forms would be likely to have an individual with the title of Vice President for Project Management?
A . Classical / traditional
B . Pure project
C . Matrix
D . Project coordinator
E . None of the above
第9题：
A.verified
B.examined
C.checked
D.stated
第10题：