Some consumers worry that discounted cars are more likely to be defective.
The car manufacturer had not been effective in controlling the production costs of the cars, and these rising costs ate into the manufacturer’s profits.
Although dealers requested large numbers of the cars at discounted prices, they generally sold the cars at the normal retail price, thereby keeping more of the profit for themselves.
Many consumers buy large-ticket items, such as cars, only when they are on sale.
The manufacturer’s intensive advertising campaign did not sufficiently emphasize the cars’ high levels of performance on road tests.
第1题：
Over a holiday weekend, a certain car dealer sold off 4 of the cars on its lot. If the cars sold for an average of $6,000 each, how many cars were on the dealer's lot at the beginning of the weekend?
(1) The average value of the remaining cars on the lot is $5,000.
(2) The car dealer made $48,000 in car sales over the weekend.
第2题：
Many people believe that Americans love their cars almost more than anything else. They are (21) about cars. Not only is the car the (22) means of transportation in the States, it has (23) become a "plaything". (24) the time youngsters become fourteen years old or even (25) , they're likely to start (26) of having their own cars.
In the USA, the (27) family, if the father is not (28) work, can afford to buy a new car every five years. However, many young people (29) after school in order to save money to buy a car. Learning to drive and getting a driver license may be one of the most exciting (30) of a young person's life. Driver (31) is one of the most popular courses. At the end of the course the student will (32) a driving test for a license. (33) many, that piece of paper means that they have grown up.
In the United States, many men and women (34) to have cars. People use cars to go to work. (35) drive cars to go shopping, to take the children to school or for other activities.
21.
A. crazy
B. careful
C. sure
D. worried
第3题：
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()
3. According to the text, there are three types of media used in advertising.()
4. Product advertising is different from corporate advertising.()
5. This passage is mainly about the history of advertising.()
第4题：
第5题：
Pushing Drunk Boss's Car Home
Ten workers in China pushed their boss's car three miles home after' an office party because they were all too drunk to drive. The group was enjoying a meal at a restaurant in downtown Changchun, Jilin Province (northeast China). When the party was over, Boss Zhang Fei found that he was too drunk to drive. Then suddenly they realized nobody had stayed sober enough to drive his car.
Drink-driving was listed as a dangerous offence in China in 2014, esp. when the driver is drunk. Those who break the law will have their driving license revoked, face a heavy fine and may be put in jail. Zhang did not want to leave his car downtown and it was too late to call out another driver to drive the car for him. Someone then suggested they push the car home, and said that the exercise would do them all good. Thus, all ten quickly agreed and set off with Zhang at the wheel. All ten workers pushed their boss's car home through the city streets, laughing and singing during the 45-minute journey. Passers-by were shocked to see the group.
Traffic officers said that as long as the car's engine was not running, it would not be classed as drink-driving under the law. However, it is still very dangerous for so many people to push the car along the road, as it may cause traffic accidents.
21. workers in China pushed their boss's car home in() minutes.
A. 45,10
B. 3, 8
C. 10, 45
22. Drink-driving was listed as a dangerous offence in China in()
A. 2013
B. 2014
C. 2015
23. Those who break the law may()
A. not have their driving license revoked
B. not face a heavy fine
C. be put in jail
24. People pushing the car along the road would not be classed as drink-driving because()
A. the car engine was not running
B. those people didn't drink
C. there were no police on the road
25. We can infer from the passage that drink-driving () the law.
A. is not against
B. is against
C. has nothing to do with
参考答案：21、C 22、B 23、C 24、B 25、A
第6题：
Passage Five
A young girl and a man were recently found murdered in a parked car in a Boston suburb. The police found no clue (线索) in the car. Then they found a witness who had seen a car pass by the murdered couple's car. He said it was a 1950 or 1951 Chevrolet (雪佛莱牌汽车).
Ordinarily, searching through the files for owners of elderly Chevies would have been an impossibly difficult task because there were two and a half million such cars. In this case, however, the police had a powerful tool--the computer.
The Boston Registry of Motor Vehicles programmed its computer to screen all 1950 and 1951 Chevrolets within a fifteen-mile radius (半径) of the suburb--the area in which the police believed the murderer was most likely to be found. Within minutes, the computer uncovered one thousand of the wanted cars. A few hours of careful hand screening turned up a 1950 Chevrolet owner who lived close to the scene of the crime and who had received many traffic tickets (交通罚款). He was among the first suspects to be investigated, and evidence linking him to the murdered couple was found. He was arrested, and is now waiting for trial (审判).
51. The computer DIDN'T help the police ______.
A. to find the suspect
B. to find the murdered couple
C. to arrest the suspect
D. to search a 1950 or 1951 Chevrolet
第7题：
此题为判断题(对，错)。
第8题：
Cars are very popular in America.When the kids are fourteen years old. They dream of having their own ___21___. Many students work after school to buy a car. In most places young people learn to drive in high school. They have to take a ___22___ test to get a licence. Learning to drive and getting a driver's ___23___ may be one of the most exciting things in their lives. For many, that piece of paper is an important symbol that they are now grown-ups.
Americans seem People almost never go to see a doctor when they are ___24___. But they will take their cars to a “hospital”at the smallest sign of a problem. At weekends, people spend most of the time in washing and waxing their cars. For some families it is not enough to have ___25___ car. They often have two or even three. Husbands need a car to go to work. Housewives need a car to go shopping or to take the children to school or other activities.
21.
A.driving
B.sick
C.cars
D.one
E.licence
22.
A.driving
B.sick
C.cars
D.one
E.licence
23.
A.driving
B.sick
C.cars
D.one
E.licence
24.
A.driving
B.sick
C.cars
D.one
E.licence
25.
A.driving
B.sick
C.cars
D.one
E.licence
第9题：
III阅读理解（20分）
A
There are many different kinds of cars in the world． My uncle thinks this is because cars are like their drivers． He says: "Rich people have expensive cars，big people have large cars，and old people drive old cars． "But I don-t agree with him．
My neighbor，Mrs Hill，is 82 years old． She drives only to the bank on Tuesdays． She never drives more than 30 kilometers an hour． Do you think Mrs Hill has a very old and small car? No! Her car is new．lt-s very large，and it can g0 200 kilometers an hour!
My friend Mike is an artist． He draws beautiful pictures with lots of colors． But his car is black! Mrs Bates has a very，very old car．lt often has engine trouble． Does she drive that kind of car because she is poor? No，she has four factories and two million dollars in the bank． My aunt Mary has a very small car． Every Sunday，she．drives to the country with her husband，her three children，her mother and their dog．
Now，you have read about some people and their cars． Do you agree with my uncle? Maybe your family have cars． Do you want to say something about them?'
( )21． What does the writer-s uncle think of cars and their drivers?
A． Big people drive small cars．
B． Old people drive new cars．
C． Poor people have expensive cars．
D． Rich people have dear cars．
第10题：