单选题According to the text, success or failure of advertising is judged by ______A the number of products sold.B increase of a product’s market share.C the improvement of communication and consumers’ attitude toward products.D increase of retail outlets.

What is the author’s attitude toward “old wives tales” in the text?

A. Subjective B. Objective C. Dissatisfied D. Curious

A.to increase the number of shares outstanding

B.reduce the market price of the stock per share

C.reduce earnings per share

D.increase the market activity of the shares

E.increase paid-in capital

Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()

2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()

3. According to the text, there are three types of media used in advertising.()

4. Product advertising is different from corporate advertising.()

5. This passage is mainly about the history of advertising.()

Improvement of people's ability to focus may______.

A．affect their moods

B．distract their minds

C．reduce their boredom

D．increase their depression

Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.

1.Advertising is in the main paid for by____.

A、the customer

B、the manufacturer

C、increased sales

D、reduced prices

2."Large scale" in the third paragraph means____.

A、expensive

B、well-balanced

C、extensive

D、colorful

3.According to the passage, trade fairs 1st paragraph may____.

A、replace exhibitions and markets

B、attract possible customers

C、offer fun and amusement

D、provide cheap goods

4.Advertising is often used to____.

A、deceive customers

B、increase production

C、arouse suspicion

D、push the sale

5.The word 'media' 1st paragraph refers to____.

A、the press

B、television

C、radio

D、all of the above

The primary purpose of a stock split is to ( )

A. increase paid-in capital

B. reduce the market price of the stock per share

C. increase the market price of the stock per share

D. increase retained earnings

According to the text, the cost increase in the rail industry is mainly caused by

A. the continuing acquisition.

B. the growing traffic.

C. the cheering Wall Street.

D. the shrinking market.

According to the text, Dr. Singer\'s attitude to male revenge impulse is ________.

A. sympathetic

B. detached

C. positive

D. negative