以下关于女式手表的标题写法最为恰当的是()。A、BEST SELLER WOMEN’S FASHION ROSE GOLD WATCH QUARTZ BUSINESS MUJER WRISTWATCHESB、Women’s Rose Gold Watch New Casual Quartz Fashion Mujer WristwatchesC、Free Shipping Rose Gold Watch for Women Casual Quartz Fashion Mujer WristwatchesD

题目

以下关于女式手表的标题写法最为恰当的是()。

  • A、BEST SELLER WOMEN’S FASHION ROSE GOLD WATCH QUARTZ BUSINESS MUJER WRISTWATCHES
  • B、Women’s Rose Gold Watch New Casual Quartz Fashion Mujer Wristwatches
  • C、Free Shipping Rose Gold Watch for Women Casual Quartz Fashion Mujer Wristwatches
  • D、New Arrival!!! Women Rose Gold Watch Casual Quartz Lady’s Watch
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相似问题和答案

第1题:

Which of the following best describes the writer’s idea?

A. Women should get equal pay for equal work to that of men.

B. Women should strengthen (加强) themselves.

C. The Government ought to protect women against getting paid less than men.

D. Some of the jobs that women do are of great importance.


正确答案:A
A选项说同样的工作女人应该得到和男人同样的薪酬。B选项说女人应该让自己变得更强,文中没有提到。C选项说政府应该保护女人,使得她们不会拿到比男人更少的薪水,文中没有提到对于政府的建议。D选项说有一些女人做的工作非常重要,文中确实是这么说的,但是不能概括作者的主要意图。所以答案选A。

第2题:

4 Susan Grant is in something of a dilemma. She has been invited to join the board of the troubled Marlow Fashion

Group as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategic

thinking of the Group.

The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressed

part of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional English

style. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. The

Marlow brand was quickly established and the company built up a loyal network of suppliers, workers in the company

factory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to command

premium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional values

created a strong family atmosphere in its network of partners and were reluctant to change this.

Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, women

had become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.

Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercised

by Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left them

vulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by the

Marlows and their management team to acknowledge that a significant fall in sales and profits were as a result of a

fundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty and

Rodney Marlow retained a significant minority ownership stake, but the company had had a new Chief Executive

Officer every year since 2000.

Required:

(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in the

Marlow Fashion Group. (12 marks)


正确答案:
(a) To: Susan Grant
From:
Strategic strengths and weaknesses in Marlow Fashion Group
In carrying out a strategic strengths and weaknesses analysis one becomes aware that what were formerly strengths often
become weaknesses as the competitive environment changes over time. Strengths and weaknesses analysis is focused on
the internal side of the business and is usually linked to an external appraisal of the external opportunities and threats facing
the company. Marlow Fashion Group is clearly at a crisis point in its company life and needs a strategic turnaround in order
to survive. The business model that has served them so well is no longer appropriate to the fashion world in which they are
now competing. Rodney and Betty Marlow have built a highly vertically integrated model, which gave them considerable
control over the growth and development of the company. In terms of the value chain the relationship they built up with
suppliers was mutually supportive and clearly facilitated the global expansion of the group. Control was even tighter over the
design, manufacturing and retailing of the company’s products. Marlow Fashions had successfully developed a niche market
for its products based around traditional English values. This enabled it to expand successfully and develop a worldwide
reputation for design excellence and quality.
Unfortunately, its competitive environment has changed considerably, becoming increasingly competitive and hostile. The
economics of clothing manufacturing has changed, with most clothing retailers choosing to outsource the manufacture of their
clothes. Women’s tastes in clothing have also changed and there is no longer the market for the clothes Marlow Fashion sells.
The tight control exercised by the founders has prevented recognition of these changes. Marlow Fashion has continued to
pursue outdated designs and expensive manufacturing processes that had served it well in the past. There has been some
recognition of the strategic nature of the problems as indicated by the succession of CEOs since 2000 given the task of
preventing the fall in sales and cutting costs. Unfortunately, the changes in its environment have led to some uncertainty as
to whether Marlow Fashion is a brand, a manufacturer, a retailer or an integrated fashion company.
Overall, Marlow Fashion, from being in a strategically sound position, now requires a swift strategic turnaround. Its products
and markets have changed; the relationships it has with key stakeholders are no longer strengths and its value chain andsystem no longer deliver distinctive value to its customers.
Yours,

第3题:

–Why don’t we watch the fashion show tonight?–()!

A、Yes, we do

B、Sounds great

C、For sure

D、No, we don’t


参考答案:B

第4题:

C

They wear the latest fashions with the most up-to-date accessorise(配饰)。Yet these are ginrls in their teens or twenties but women in their sixties and seventies.A gengration which would once only wear old-fashioned clothes is now faouring the same high street looks worn by those half their age.

Professor Julia Twigg, a social policy expert , said ,“Wimen over 75 are now shopping for clothes more frequently than they old when they were young in the 1960s .In the 1960s buying a coat for a woman was a serious matter . It was an expensive item that they would puechase only every three or four years — now you can pick one up at the supernnackrt whosever you wish to .Fashion is a lot cheaper and peope fet tired of things more quickiy . ”

Fashion designer Angela Barnard ,who runs own fashion business in London ,said older women were much more affected celebrity(名流) style. than in previous years .

She said ,“When people see stars such as Judi Dench and Helen Mirren looking attractive and fashionable in their sixties ,they want to follow them . Older women are much more aware of celebrities .There’s also the boom in TV programmes showing people how they can change theiy look,and many of my older customers do roga to stay in shape well in their fifties . When I started my business a fen years ago .my older customers wended to be very rich, but now they are what I would call ordinary women .My own mother is 61 and she wears the latest fashions in a way she would caill ordinsry women .My own mother is 61 and she wears the latest fashions in a way she would never have done ten yeare ago.”

59. Professor Twigg found that ,compared with the 1960s,_______.

A. the price of clothes has generally fallen by 70%

B. the spending on clothes has increased by 5% or 6%

C. people spend 30% less than they did on cotothes

D. the amount of chothes bought has risen by 5% or 6%


正确答案:A

第5题:

It’s time ______ the fashion show.

A: see

B: to watch

C: to see

D: watch


参考答案:B

第6题:

Betty: What a foolish thing I've done! I broke my watch.

Rose: It's really unfortunate.______. There must be some ways to make up for it.


正确答案:G

第7题:

The two things __________ they felt very proud are Jim’s gold watch and Della’s hair.

A、about which

B、of which

C、in which

D、for which


参考答案:B

第8题:

Passage Four

It seems that beauty and women are twins. Observe for yourself. Ads on fashion flood TV screen, radio programs, magazines and the streets. Whether they have realized or not, women are besieged (包围) by a sea of fashion. They are taught to think that without beautiful clothes they will grow old and lose their charm. So who dares to neglect dressing up at the cost of their appearance and youth?

But I do not agree with the opinion that women have to show their beauty through their looks. The richness of their mind proves to be more beautiful and attractive than their looks. A woman who has experienced many troubles and may be called "aunt" or "granny" can still maintain her beauty if she has such excellent qualities as knowledge, ability, a kind heart and concern for others.

In addition, old and young, beautiful and ugly are relative concepts. People who keep a young mind will never feel old. Curious about new things and eager to learn more, they keep up with the tide. Plainly dressed women may have a type of beauty, which is pure and real.

Reading and learning is the best way to keep one youthful. Good books are fertile soil which can feed the flower of one's heart and looks.

46. Why does the author say that beauty and women are twins?

A. Women are born to be beauties.

B. Women like to show off their beauties

C. Women are proud of their beauty

D. Women try to maintain their beauty by dressing up


正确答案:D

46.答案为D  根据第一段可排除其他三个选项,女人需要时装让自己保持美丽,与美丽是同时存在的。

第9题:

When talking about fashion, people often____it ____women


参考答案:associate with

第10题:

What can we learn about old women in terms of fashion?

A.They are often ignored by fashion designers .

B. They are now more easily influenced by stars .

C. They are regarded as pioneers in the latest fashion .

D. They are more interested in clothes because of their old age .


正确答案:B

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