It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more

题目

It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea hope to make money （）.

A、through CD sales
B、by giving concerts and selling T-shirts and other merchandise
C、by selling merchandise on the Internet
D、through sales of merchandise in shops

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相似问题和答案

第1题：

－ We are planning to register the trademark of “Red Dragon” for your new product. What’s your opinion about this brand name －()

A、I suggest that you should give it up.

B、You can’t adopt it.

C、You mustn’t use it.

参考答案：A

第2题：

共用题干
What Makes Me the Weight I Am?
There's no easy answer to this question.Your genetic makeup,the physical traits that get passed down to you from your parents,plays a big part in determining your size and weight. ______(46)But if your parents are smaller than average,you may want to rethink that professional basketball career!
The same goes for your body type.Have you ever heard someone say a person is"big boned"?It's a way of saying the person has a large frame,or skeleton.Big bones usually weigh more than small bones. ______(47) Like your height or body type,your genes have a lot to say about what your weight will be.But that's only part of the story.Being overweight can run in someone 's family , but it may not be because of their genes._______ (48 ) And even though some kids gain weight more easily than others , when they eat right and exercise , most kids can be a healthy and happy weight that's right for them.It's true the way you live can change the way you look.
How much you weigh is a balance between the calories you eat and the calories you use. ______(49)If you spend your free time watching TV, your body won' t use as many calories as it would if you played basketball,skated,or went for a walk.If you are in balance,your weight will stay right for you as you grow.But if you eat more and exercise less,you may become overweight.______(50)

______(50)
A:That's why it's possible for two kids with the same height but different weight,to both be the right weight.
B:If you eat more calories than your body needs to use,you will gain too much weight.
C:Poor eating and exercise habits also run in families and this may be the reason the members.of a family are overweight.
D:However , many overweight people have difficulty reaching their healthy body weight.
E:On the other hand, "you eat less and exercise more, you, may lose weight.
F:If both your parents are tall,there is a good chance you＇II be tall.

答案：E

解析：

空格前后句中都出现了parents，因此判断空格处也谈及parents的可能性很大，因此首先注意F项。而且空格前句中的your size and weight呼应F项中的tall,而空格后句中的smal-ler也是在说身高的问题，因此判断F是答案。
由此空前文内容可知，人的骨骼有大小之分，而大骨架通常比小骨架要重，因此才有可能出现这种现象，即身高相同、体重不同的两个孩子体重均正常。
前一句讲，身体超重有可能在家族中代代相传，但又不一定是基因遗传所致，接下来的句子就应说明其原因，即不良的饮食与运动习惯也代代相传，而这可能正是家族成员普遍超重的原因。
空格前后句中都出现了“calories（热量）”，因此判断空格处出现该词的可能性较大，因此首先重点注意B项。空格后面的句子结构是“if you… , your body…”，该结构也正好与B呼应，形成排比结构，因此判断B是答案。
前一句表明，如果一个人吃得多而运动得少，就有可能超重。“反之亦然”，即“吃得少而运动得多，体重就会减轻”，这显然应该是下一句要表达的意思。

第3题：

What do you think of Goldman? Please give your reasons. (No more than 20 words)

正确答案：

He was a smart businessman. He invented the shopping cart and made it accepted by customers.

Or: He was smart but he shouldn’t have used tricks to attract customers.

第4题：

Everyone knows airline pricing is based on supply and demand. Fares are mores expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan you d think that demand for Rome must be higher or supply lower
What’s puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.
Take Alitalia to Rome for instance for travel in August A round-trip economy flight directly to Rome leaving JFK at 10:05 p.m on Alitalia 611 on August 5 costs $1,655 when booked on April 30 Compare that to $903 for a round-trip economy ticket to Milan(stopping in Rome)leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m on August 5. So why is Alitalia willing to fly you to Rome for $752 less than it would otherwise plus give you an extra one-and-a-half-hour flight to Milan?
Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination so they make customers pay up for the privilege of flying direct(They also make it a little more inconvenient if you don’t pay up for a direct flight in order to encourage you to fly direct)
When process become so obviously illogical it may be time to why air tickets can’t be transferred or resold just like any other normal product If the airlines are entitled to exploit the free market shouldn’t customers be allowed to do the same thing?
What’s the author’s attitude to the present airline pricing?

A. Neutral
B. Positive
C. Negative
D. Not mentioned

答案：A

解析：

态度题。从整个文段作者表述的方式，就是客观的表明机票的定价机制。并没有针对这个问题过多的表明自己的态度。所以作者就是中立的态度。B项：积极的；C项：消极的；D均：未提及；均不符。因此答案选A。

第5题：

There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.
Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”
The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription.
"It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive."
It can inferred form Paragraphs 5 and 6 that a“legacy product”.

A.helps restore the glory of former times.
B.is meant for the most loyal customers.
C.will have the cost of printing reduced.
D.expands the popularity of the paper

答案：B

解析：

本题答案可定位到第6段第1句“The most loyal customers would still get the product they favor（最忠诚的那些顾客们依旧会选择他们一直喜欢的产品”以及“make it for the people who are already obsessed with it（为那些一开始就非常痴迷于报纸的人来发行报纸）”，可得出答案B“is meant for the most loyal customers（专门为最忠诚客户为生）”。选项A“helps

第6题：

()your customers what they need and more than they expect will lead customers to return to you.

A、Giving

B、Given

C、Give

参考答案：A

第7题：

共用题干
What Makes Me the Weight I Am?

There's no easy answer to this question.Your genetic makeup,the physical traits that get passed down
to you from your parents,plays a big part in determining your size and weight.
__________(46)But if your parents are smaller than average,you may want to rethink that professional
basketball career!
The same goes for your body type.Have you ever heard someone say a person is"big boned"?It's a
way of saying the person has a large frame,or skeleton.Big bones usually weigh more than small bones.
________ (47)
Like your height or body type,your genes have a lot to say about what your weight will be.But that's
only part of the story. Being overweight can run in someone's family,but it may not be because of their
genes._________(48)And even though some kids gain weight more easily than others,when they eat right
and exercise,most kids can be a healthy and happy weight that'5right for them.It's true一the way you live
can change the way you look.
How much you weigh is a balance between the calories you eat and the calories you use.
_________(49)If you spend your free time watching TV,your body won't use as many calories as it
would if you played basketball,skated,or went for a walk.If you are in balance,your weight will stay right
for you as you grow.But if you eat more and exercise less,you may become overweight._________(50)

__________(48)
A:That's why it's possible for two kids with the same height but different weight,to both be the right weight.
B:If you eat more calories than your body needs to use,you will gain too much weight.
C:Poor eating and exerciSe habits also run in families and this may be the reason the members of a family areoverweight.
D:However,many overweight people have difficulty reaching their healthy body weight.
E:On the other hand,if you eat less and exercise more,you may lose weight.
F:If both your parents are tall,there is a good chance you'11 be tall.

答案：C

解析：

从文章内容我们注意到空格前后句中都出现了parents，因此判断空格处也谈及parents 的可能性很大，因此首先注意F。而且空格前句中的your size and weight呼应F中的tall，而空格后句中的smaller也是在说身高的问题，因此判断F是答案。
由此空前文内容可知，人的骨骼有大小之分，而大骨架通常比小骨架要重，因此才有可能出现这种现象，即身高相同、体重不同的两个孩子体重均正常。也是讲述身高和体重的关系。
前一句讲，身体超重有可能在家族中代代相传，但又不一定是基因遗传所致，接下来的句子就应说明其原因，即不良的饮食习惯与运动习惯也代代相传，而这可能正是家族成员普遍超重的原因。
我们注意到空格前后句中都出现了“calories（热量）"，因此判断空格处出现该词的可能性较大，因此首先重点注意B,空格后面的句子结构是"if you..., your body..."，该结构也正好与B呼应，形成排比结构，因此判断B是答案。
前一句表明，如果一个人吃得多而运动得少，就有可能超重。“反之亦然”，即“吃得少而运动得多，体重就会减轻”，这显然应该是下一句所表达的意思。第6部分：完形填空

第8题：

All the people who went to the new supermarket had one great hope: to be the lucky customer who did not have to pay for his shopping. For this was what the notice just inside the entrance promised. It said, "Remember, once a week, one of our customers gets free goods. This may be your lucky day!"

For several weeks Mrs. White hoped, like many of her friends, to be the lucky customer. Unlike her friends, however, she never lost heart. Her kitchen was full of things which she did not really need. Her husband tried again and again to persuade her to give it up, but she just wouldn't listen. She dreamed of the day when the manager of the supermarket would come up to say, "Madam. this is your lucky day. Everything in your basket today is free."

One Friday morning, after she had finished her shopping and had taken it to her car, she found that she had forgotten to buy some tea. She rushed back to the supermarket, got the tea and went to the desk to pay for it. As she was walking, she saw the manager of the supermarket coming up. "Madam," he said warmly, holding out his hand, "I want to congratulate you! You are our lucky customer today. Everything you've got in your basket is free."

People went to the supermarket to ______.

A．buy food

B．be lucky customers

C．get free things

D．meet the manager

正确答案：B
解析：一般而言，第一道题的依据句可以从文章的开始部分寻找。本题的依据句为文章的第一句话“All the people who went to the new supermarket had one great hope：to be the lucky customer who did not have to pay for his shopping.”B选项答案非常明确；其他选项在本句中没有涉及，属于无关信息。

第9题：

There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive."
Which of the following would be the best title of the text?

A.Shift to Online Newspapers All at Once
B.Cherish the Newspapers Still in Your Hand
C.Make Your Print Newspaper a Luxury Good
D.Keep Your Newspapers Forever in Fashion

答案：D

解析：

本文主要是讲述报纸行业为防止被淘汰的而需要做出的应对之策。根据文中第5段最后一句的“...raise prices，and make it into more of a legacy product”以及第6段中“...increase it at a higher rate each year...”可得知，不应该立即取消或淘汰报纸行业，而应该把它变成一种更像文化遗产的一种产品，并且要不断提高报纸的价格，变成一种奢侈品。故选项D“Make Your Print Newspaper a Luxury G

第10题：

What is your favourite colour? Do you like yellow , orange ,red? If you do ,you must be an optimist, a leader, an active person who enjoys life, people and excitement. Do you prefer greys and blues? Then you are probably quiet,shy, and you would rather follow than lead. You tend to be a pessimist. At least, this is what psychologists tell us, and they should know,because they have been seriously studying the meaning of colours preference, as well as the effect that colours have on human beings. They tells us, among other facts,that we do not choose our favourite clour as we grow up----we are born with our preference.If you happen to love brown, you did so, as soon as you opened your eyes, or at least as soon as you could see clearly.
Colours do influence our moods----there is no doubt about it .A yellow room makes most people feel more cheerful and more relaxed than a dark green one; and a red dress brings warmth and cheer to the saddest winter day. On the other hand ,black is depressing. A black bridge over the Thames River, near London, used to be the scene of more suicides than any other bridge in the area ----until it was repainter green.The number of suicide attempts immediately fell sharply ;perhaps it would have fallen even more if the bridge had been done in pink or baby blue.
Light and bright colours make people not only hppier but more active. It is an established fact that factory workers work better,harder ,and have fewer accidents when their machines are painted orange rather than black or grey.
"You would rather follow than red" means_______.

a.you don't like to follow others
b.you would be a member rather than a leader
c.you would be afraid of following others
d.you would like to be a leader rather than a follower

答案：B

解析：

It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more

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